Cray Novick
mission-driven storytelling
Emmy-nominated content strategist and Executive MBA candidate with 9+ years of experience
leading global video, digital, and storytelling initiatives for mission-driven organizations. Expert in
building scalable content systems, cross-functional leadership, and translating complex ideas into
compelling narratives for diverse audiences. Proven record of driving measurable growth
through data-informed creative strategy.
EMMY-NOMINATED
storytelling brand
🎬 Behind the Wings
Behind the Wings is a four time Emmy-nominated, nationally distributed PBS television series and YouTube web-series uncovering the most exciting stories in aviation and space. Get up close with iconic aircraft, meet the people behind the mission, and discover the future of aerospace.
🎙️Podcast
Behind the Wings is a top 10 U.S. aviation podcast with 60+ episodes featuring astronauts, Ms. America, and aerospace innovators.
Wings Over the Rockies' Air & Space Museum's social media engages a cross-platform audience of 500K+.
IN-HOUSE & AGENCY
📈Branded
Partnering with brands and organizations to craft cinematic, story-driven content that educates, inspires, and connects.
Ancestry - Produced digital marketing organic and paid campaigns.
Recover Athletics - Led branding and content strategy for high-growth startup (aquired by Strava).
Cafe Bustelo - Directed branded video series "Cafe Con Leche Challenge",
Jordan Shoes Edited feature videos for Jordan shoes by Nike.
Documentary
🎥Filmmaking
Exploring the human side of innovation through long-form storytelling with top distributors. From TV documentaries to digital series, each film is crafted to educate, entertain, and inspire.
• Behind the Wings - PBS, Emmy Nominated (Director)
• Vice Versa: Chyna - VICE (Cinematographer)
• Re-Evolution: The Cuban Dream - PBS (Director)
• Defying the Nazis - Ken Burns, Netflix (Editor)
Motion Graphics
✨Emojivid
The world's largest collection of animated emojis on GIPHY with 2+ billion lifetime views.