Cray Novick
mission-driven storytelling
Cray Novick is a 4x Emmy-nominated director, content marketer and brand builder. He has directed 25+ documentary episodes for PBS, and produced for top distributors including VICE, ATTN, and ESPN. Cray has led creative strategy and storytelling operations with internal content teams and external agencies, delivering outsized impact for Fortune 500 companies and lean startups alike.
EMMY-NOMINATED
storytelling brand
🎬 Behind the Wings
Behind the Wings is a four time Emmy-nominated, nationally distributed PBS television series and YouTube web-series uncovering the most exciting stories in aviation and space. Get up close with iconic aircraft, meet the people behind the mission, and discover the future of aerospace.
🎙️Podcast
Behind the Wings is a top 10 U.S. aviation podcast with 60+ episodes featuring astronauts, Ms. America, and aerospace innovators.
Wings Over the Rockies' Air & Space Museum's social media engages a cross-platform audience of 500K+.
IN-HOUSE & AGENCY
📈Branded
Partnering with brands and organizations to craft cinematic, story-driven content that educates, inspires, and connects.
Recover Athletics - Led branding and content strategy for high-growth startup (aquired by Strava).
Cafe Bustelo - Directed branded video series "Cafe Con Leche Challenge",
Jordan Shoes Edited feature videos for Jordan shoes by Nike.
Documentary
🎥Filmmaking
Exploring the human side of innovation through long-form storytelling with top distributors. From TV documentaries to digital series, each film is crafted to educate, entertain, and inspire.
• Behind the Wings - PBS, Emmy Nominated (Director)
• Vice Versa: Chyna - VICE (Cinematographer)
• Re-Evolution: The Cuban Dream - PBS (Director)
• Defying the Nazis - Ken Burns, Netflix (Editor)
Motion Graphics
Emojivid
The world's largest collection of animated emojis on GIPHY with 2+ billion lifetime views.